Why is effective SEO important for your business? Are you still confused about search engine optimisation (SEO)? Here’s why employing a strong SEO specialist could be key to the marketing strategy for your business.

Search engine optimisation is the process of affecting the online visibility of a website or a web page in web search engine’s results. Website content such as keywords, images, and text can be used to improve search engine rankings on Google, Yahoo, and Bing.

This improves the volume and quality of traffic to a website from various search engines. SEO, therefore, involves making sure a website is accessible, technically sound, uses words that people type into search engines, and provides an excellent user experience, with useful and high quality, expert content that helps answer the user’s query.

A business can take advantage of SEO to drive more visitors to their site which in turn can help with gaining clients, or selling more products.

Search engines perform several activities in order to deliver search results

Search engines perform four activities so that the best search results can be delivered. This includes, crawling, indexing, processing and retrieving results.

Crawling – The process of fetching all the web pages linked to a website. This task is performed by software, called a crawler or a spider.

Indexing – The process of creating an index for all the fetched web pages and keeping them in a giant database from where it can be retrieved later. Indexing is identifying the words and expressions that best describe the page and assigning that page to set keywords.

Processing – After receiving a search request, the search engine compares the search string in the search request with the database indexed pages.

Retrieving Results – At last, the best-matched results will be retrieved, which is nothing but simply displaying them in the browser.

So why is effective SEO important for your business?

In order to survive in today’s competitive market, it is important that businesses understand how to effectively use SEO. Search engines are used by thousands of users a day with what they are looking for.

With most internet users more likely to click on one of the top five suggestions in the results page – it is imperative for a business to be in the top positions. If a business fails to reach the top positions, the less likely users will visit their page.

If a business is wanting to gain traction on social media, SEO again is useful. For example, if users find your website through Google, the more potential the business has for users to promote them across social media platforms. Websites give you option to include social media links. Therefore, this will give the user an easier way of finding your social media pages. In turn, this could result in potential followers. It also gives the user the option to share a post or product from your website on their own social media platforms, resulting in social media promotions and more awareness of your business.

SEO can put you in the first position on the search engine results ranking. If two websites are selling the same product/service, the search engine optimised website will have increased number of website visitors, as well as sales – a bonus for any business.

Users trust search engines. So, having your business in the top positions for the keywords searched for, increases your websites trust. Having your business in the top positions for the keyword’s users are searching for, increases your website’s trust – which again means more traffic.

How does SEO directly help your business?

Any business should invest a significant proportion of their marketing budget on SEO. This is because the internet and social media remain immensely popular and getting SEO right can ensure you are in the mix of the popularity and not being ignored at the bottom of the search engine – or even on the dreaded second page! After all the worst thing for a business is for their rivals to overtake them!

To enhance your website presence, you must consider SEO marketing. Just setting up a website is not enough. Your website must be marketed and promoted well to be present everywhere.