Many businesses are unaware that they can greatly benefit from the collective experience a media agency can bring to the table. Agency professionals combine their specialised knowledge and have the ability to work on both B2C and B2B campaigns simultaneously.

A good full-service media agency is always ahead of any trends, with tricks and tools that will keep a business relevant within its marketplace and align any current corporate missions with the existing public brand perception.

Enabling them to do this is the experience the staff typically have in providing a range of services, from securing media coverage (in print, online and broadcast formats), all the way through to showcasing your brand or business with bespoke corporate events or exciting product launches.

More Than Just PR

Agencies also have the ability to refresh your brand’s image by developing a new company logo or set of corporate identity guidelines.

Not only this, full-service agencies often have experienced web designers and that can refresh your website, teach you how to update its content and perform behind-the-scenes coding and SEO that will improve your organic search ranking. All marketing services under one roof…what’s not to love?!

A Great Investment

Although it may seem as though hiring a media agency may be costly, it can actually save a lot of money in the long run, as well as offering impressive value for money. Rather than having an in-house marketing department fighting over budget, a full-service media agency will work as a team and provide services across the board, all for a single pre-agreed retainer fee.

Full-service media agencies can also help save on advertising costs by redesigning ads to take up a smaller amount of space, saving your business more money. Agencies can also target specific areas or demographic groups to increase the effectiveness of campaigns.

In a similar way, most agencies are given discounts by publishers and radio and TV stations due to reliable and existing relationships, so they can get cheaper rates than forging direct deals.

Delivering favourable results lies within a well-devised strategy that anticipates the multiple targets that must be met for the desired outcome. Having a productive and motivated team that is well-rounded, ensuring the creative message is tailored to the specific media channels, is a must for increasing ROI.

Sound like you could benefit from a full-service media agency? Get in touch with a member of our team today!